Future Directions in Digital Social Linguistics
DOI:
https://doi.org/10.63503/acset.978-81-995593-9-4.63Keywords:
digital sociolinguistics, computational linguistics, AI language models, virtual reality communication, multilingualism, algorithmic language, internet discourse, digital identity, corpus linguisticsAbstract
The chapter examined the future direction of digital social linguistics, a new branch that has emerged within sociolinguistics, communication studies and digital media studies. With the continued evolution of digital technologies, such as platforms, artificial intelligence, and immersive technologies, that transform the communicative practices of human beings in all their complexity and variety, communication research is presented with new opportunities and methodological challenges. Six topical issues are reviewed in this chapter: (1) artificial intelligence and computational approaches to language; (2) performative identity construction in new media; (3) applied sociolinguistics and virtual/augmented reality; (4) global and multi-lingual phenomena; (5) linguistic norms and algorithmic mediation; and (6) ethics and digital linguistic research. For digital social linguistics, this chapter explores contemporary theoretical frameworks and empirical research to argue for interdisciplinary collaborative work, ethical reflexivity, and imaginative methodology to capture the scale, speed, and variety of digitally mediated communication, as it can productively function in the 21st century.
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